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United Biscuits

Something About Company


United Biscuits has a long history with significant evolution in the past decade to become a pure player in baked biscuits.

Today, United Biscuits is:

  • A pure-play biscuits and baked snacks company after the disposal of KP snacks in 2013
  • The international business has tripled in size since 2006 and now represents over 20% of sales
  • Organic growth has been reinforced by strategic acquisitions in key, developing markets

We are embarking on a new phase of growth with renewed focus on core brands under new owners Yildiz Holding – The world’s third largest biscuit manufacturer and the largest food and beverage company in Turkey with over 320 brands in 49 different categories.


Product development

Corporate development

A leading international baked snack business, part of pladis which combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker brands.


We believe our people drive our success – commitment, passion and pursuit of excellence at all times makes this a great place to work.

Our roles include sales, manufacturing, marketing, food technical, supply chain logistics and planning to name but a few.

Our brands

We are proud of our brands, each one brings with it a unique story and identity.

To read the full story about how each became to be what it is today, visit their individual websites. Here you will find a little taster of each of our key brands.

  • McVitie’s

    McVitie's Brand Logo


  • Jacob’s

    Jacob's Brand Logo


  • go ahead!

    Go ahead!


  • Carr’s

    Carrs 200x200


  • Delacre

    McVitie's Delacre brand

    SweetNorthern Europe

  • Délichoc

    Délichoc brand

    SweetNorthern Europe

  • Verkade

    McVitie's Verkade brand

    SweetNorthern Europe

  • BN

    McVitie's BN brand

    SweetNorthern Europe

  • Sultana

    McVitie's Sultana brand

    SweetNorthern Europe

  • Crawford’s

    McVitie's Crawford's brand


  • Haansbro

    Haansbro brand

    123 Healthy Balance

    Our mission is to provide simple, wholesome pleasures to all our consumers.

    At UB, we recognise concerns about obesity and dietary health and we’re working hard to be part of the solution. We are committed to offering clear and accurate information to help you make your own choices when it comes to snacking.

    Our wide range of high quality, tasty baked snacks provide you with choice whether you’re looking for a healthier option or an indulgent treat.

    We know our brands are much loved and we believe they can be enjoyed as part of a healthy balanced diet.

    123 Healthy Balance is a dedicated area to find out more about:

    Eat Healthily

    We believe all foods can be enjoyed in moderation as part of a healthy diet, including our snacks. We’re committed to providing our consumers with the right information to help you understand how our products can be part of a healthy and balanced lifestyle.

    Your diet should provide the right amount of food for your energy needs and a variety of food groups to ensure your body gets all the right nutrients. The eatwell plate below shows the five main food groups that make up our diet, and the proportions we should eat them in to have a healthy, balanced diet.

    Keep Active

    Physical activity is an important part of a healthy, balanced lifestyle. It is recommended that adults take a minimum of 150 minutes of moderate physical activity per week, which can be broken into bouts of 10 minutes or more. Moderate physical activity is anything that raises your heart rate and breathing; it can include day to day activities such as brisk walking and riding a bike.

    Exercise has many health benefits such as reducing your risk of heart disease and diabetes, boosting your self esteem and reducing symptoms of depression and anxiety. It also helps us to maintain a healthy weight. If we eat more calories than we use, we will gain weight.

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