Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.
GLOBAL RESPONSIBILITY & SUSTAINABILITY
Through responsible, sustainable business practices and our commitment to giving back, we care for the communities and markets where we live and operate our business. Our Global Responsibility & Sustainability strategy at Nielsen includes all environmental, social and governance (ESG) issues that affect our business, operations, and all internal and external stakeholders. Being a responsible corporate citizen is woven into Nielsen’s DNA. Our global teams work together to have an uncommon impact in the marketplaces and communities where we live and serve.
MAKING AN UNCOMMON IMPACT
Through Nielsen Cares, our associates mobilize Nielsen’s data and expertise for good, creating shared value in our communities and helping to solve some of the world’s biggest social challenges.
HOW WE DO IT
EMPOWER OUR PEOPLE
Our programs are powered by our people, meaning our associates are encouraged to identify and lead projects that are important to them and align with our strategy. They rally around the donation of skills and time to help nonprofit organizations through pro bono work, in-kind giving and hands-on community projects.
MOBILIZE DATA FOR GOOD
Our pro bono projects are anchored in Nielsen’s data, products and insights. Nielsen measures the behavior of consumers in more than 100 countries, and our expertise helps nonprofits maximize their impact through improved outreach, messaging, effectiveness and efficiency.
MOBILIZE DATA FOR GOOD
Our business is only as healthy as our communities, and our projects aim to leverage the breadth and depth of Nielsen’s expertise to help solve some of the world’s biggest social challenges in the markets where we live and work.