From its maiden advent in Pharmaceuticals manufacturing in the mid-80′s, the Group diversified into various Commodities trading, Plastic manufacturing, Bottled water manufacturing, Automobiles assembly, and Steel manufacturing. In continuing with the Group’s vision of adding value to the economy and creating a sustainable industrial base, the successful commissioning of a Plastics Plant for household products, in the year 2000 was followed by the expansion of its Pharmaceutical Formulation Capacity and Range and the setting up of a new Drinking Water Bottling Plant in 2003. Dana Group also acquired Steel Rolling Mill in Katsina to produce debars and wire rods, in 2006, which was turned around with significant capital investment and backward integration, regenerating employment in the state.
Alongside these enterprises, after successfully bringing Kia Motors to the forefront in Nigeria with nationwide distribution and service centres, in line with the Federal governments Auto Policy the Group commissioned an auto assembly plant in 2015 to assemble a range of models under the stringent requirements of Kia Motors’ global standards.
To further strengthen its foothold in Nigeria and continue on the stride of being the leading automobile company in the country, Dana Motors Limited, added a new brand, Donfeng Motors [DFM] to her portfolio. DFM is the fastest growing automobile brand in China with over 26 million vehicles supplied across the globe. Having led the growing global influence of Chinese brands in the automobile industry, DFM is the first well-known trademark and one of the ‘World Top 500 Famous Brands’ from China. Reeling in other awards as ‘China Famous Brand Product’ and ‘The Most Competitive Brand in the Market’ and enjoying high brand awareness and reputation both at home and abroad, Dongfeng is the only Chinese automobile brand listed in the ‘World Top 500 Brands’.
Dana Group has a conglomerate presence with businesses that cover a wide spectrum. With its resources, reach and marketing acumen, the Group will lead the field for a very long time to come. The turn of the century has fulfilled its vision of becoming a large conglomerate with interests in diverse fields of operations, be it manufacturing, trading or service. The Group’s diversification into the Automobile Sector lends further credence to its capability and multi-faceted operations including after-sales service and customer care. Sound financials and exemplary business vision have made the group a leader in every area of operation. Its latest and most exciting venture has been its entry in the Aviation industry with the launch of Dana Air at the end of 2008, serving domestic routes with daily scheduled flights and charter operations, and now known for it’s award-winning service and standards.
The contribution of Dana Group to the National Economy has been immense and beyond doubt. Apart from making many people gainfully employed either directly or indirectly, it has dutifully established itself as a socially responsible organization. Among others, Dana Group is sponsoring Sri Sai Vandana Foundation (SSVF), a registered charity since 1995 in Nigeria. SSVF conducts frequent and regular humanitarian service activities and participates in programmes committed to alleviating the underprivileged in Nigeria.
Vision & Mission
Dana Group of Companies Plc: A Commitment to Service in Nigeria
Everything we do at Dana Group is geared towards improving your well-being, helping you live the quality of life you’ve always envisioned.
Vision & Mission Statement
Our Vision: to be number one in terms of quality and customer satisfaction in all the markets we serve.
Our Mission: to improve the well-being of our customers by providing affordable products and services of exceptional value through continuous innovation and customer interaction.